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Perilaku Konsumen
Fundamental Konsep
Pendahuluan Konsep (10:42)
Fundamental Teori (13:49)
Studi Konsumen
Perspektif Studi (14:29)
Perspektif Riset (12:28)
Transformasi Konsumen
Customer Journey Mapping Part 1 (12:53)
Customer Journey Mapping Part 2 (10:28)
Perilaku Pembelian Digital
Studi Kasus E-Commerce (9:41)
Konsumerisme di E-Commerce (11:00)
Analisa & Strategi
Analisa Perilaku Ritel (15:10)
Strategi Membangun Relasi (16:44)
Ujian Tengah Semester
Soal Ujian
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Perspektif Riset
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